Google search results favor HTTPS-encrypted websites and will push them higher in search results. So an SSL not only protects your customers but helps you find more of them. An SSL certificate creates a secure tunnel through which information including usernames, passwords, credit card numbers and more can pass safely.
If you want your visitors to know their data is safe, you’ve got to look secure. The “s” in https and the green lock in the browser address bar are two indicators that a website is protected by a trusted SSL certificate.